There are several reasons for utilizing a higher efficiency power supply. For one they are usually higher quality which means that (statistically at least) your computer should be more reliable. Also higher efficiency means that your PSU puts out less heat which is good if you are building either a quiet or a completely silent computer. The reason being that the more heat produced inside the computer the harder it is to cool it without using noisy fans. In addition higher efficiency means using less electricity which is good environmentally as well as lowering your electrical bill.
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